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Add your new proposal below and it will be prioritized at the backlog. Discussions about this backlog happen in the [http://lists.meego.com/listinfo/meego-community meego-community] mailing list.
Add your new proposal below and it will be prioritized at the backlog. Discussions about this backlog happen in the [http://lists.meego.com/listinfo/meego-community meego-community] mailing list.
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# [[About Openness]], what it is and why is good - Who?
# Your proposal.
# Your proposal.

Revision as of 22:45, 1 October 2010

The MeeGo Project Marketing and Promotion is organized within the Community Office.

Contents

Goals

  • Strongest OS candidate for any mobile device vendor.
  • Praised platform for mobile application development.
  • Neutral project developed openly by multiple stakeholders.
  • Worldwide community of individuals, non-profits, and companies.
  • Great help to marketing activities of MeeGo stakeholders.

Audiences

  • Device and OS vendors.
  • Application developers and ISVs.
  • Platform and community contributors.
  • Media.

Strategy

  • In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
  • Open Project - Consolidate open roadmapping, open development, and open governance.
  • Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
  • News Channel - Continuous highlights of new products, current development, and community activities.
  • Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
  • Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android, and iOS.
  • Community Developers - Attract the free software communities with paths to free mobility.
  • Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers, and operators.
  • Handshake Network - Seed local outreach activities, especially in North America, Europe, and Eastern Asia.
  • Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

Tasks

DRAFT: Committed tasks grouped in MeeGo release cycles. Each item has a coordinator and links to a page with the plan, status, and ways to get involved.

1.1

The current MeeGo development cycle, planned to be completed by 2010-10-21--2010-10-27.

  • Marketing plan defined (this page) - Quim Gil
  • meego.com update - Quim Gil
    • Information and media materials about each MeeGo 1.1 UX release + Core + SDK.
    • "About" section capturing what is MeeGo and why is great - Ibrahim Haddad
    • Featured MeeGo based products + companies endorsing MeeGo.
    • MeeGo 1.2 plan.
    • Homepage refreshed, no big changes.
    • Open development white paper.
    • "Get involved" promoted
    • Revisions of all static pages.
  • Application developer site - Ronan MacLaverty
    • First version with MeeGo 1.1 API reference content aligned with the MeeGo 1.1 SDK release.

1.2

The next MeeGo development cycle.

Not committed

This backlog sorted by relevance lists the tasks that still don't meet any of these requirements: a smart plan, a responsible owner, a target MeeGo release.

  1. 2010-11 Events plan - Tom Miller?
  2. MeeGo Press Kit - Jennifer Cloer? Suzy Ramirez? Jennifer Lyons?
  3. Non-Intel / non-Nokia Store plan - Who?
  4. The ARM community loves MeeGo - Who?
  5. Handset manufacturers love MeeGo - Who?
  6. MeeGo vs Android for ODMs - Who?
  7. Qt across MeeGo & Symbian for app developers - Who?
  8. iOS to MeeGo Porting Guide - Who?
  9. Android to MeeGo Porting Guide - Who?
  10. Desktop Linux to MeeGo Porting Guide - Who?
  11. MeeGo vanilla marketing materials - Who?
  12. Guidelines for Regional MeeGo Summits - Kyber
  13. News and Planet - Henri Bergius? Jennifer Cloer?
  14. MeeGo merchandising store - Angela Brown?
  15. MeeGo vs Ubuntu - Vivainio?
  16. MeeGo Conference 2011 plan - Amy Leeland?
  17. Common_Calendar - Andrea Grandi?
  18. MeeGo @ Events DiY - Who?
  19. MeeGo Avatar Generator - Who?
  20. MeeGo slogans - Randall Arnold?
  21. MeeGo 'Summer of Code' program - Who?

Add your new proposal below and it will be prioritized at the backlog. Discussions about this backlog happen in the meego-community mailing list.

  1. About Openness, what it is and why is good - Who?
  2. Your proposal.

Teams & roles

Coordination and filling gaps: Quim Gil

meego.com content Homepage, announcements, background info, media kit.

Get involved.

Promotion Merchandising, grassroots campaigns, open source advocacy.

Team to be defined.

Propose activities in the meego-community mailing list and list them above. This is currently the best way to get involved.

Events Sponsoring events, supporting speakers and more.

There is an Events page and we need to define the thin and permeable boundary between the organization of MeeGo events and marketing activities in events.

Team to be defined.

Get involved promoting the MeeGo conference and proposing events where the MeeGo project should have a presence. You can also propose MeeGo marketing activities in events.

Retrieved from "http://wiki.meego.com/Marketing"
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