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The MeeGo project marketing is organized within the [[Community Office]]. Our main marketing activities are:
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== Promote MeeGo ==
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* [[Web infrastructure/Meego.com|meego.com]] content - homepage, announcements, background info, media kit.
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This is what MeeGo Marketing offers you:
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* Promotion - merchandising, grassroots [[campaigns]], open source advocacy.
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* [[Events]] - sponsoring events, supporting speakers and more.
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If you want to get involved check the ongoing tasks and the backlog of proposals at the Community Office [[Community_Office#Tasks|backlog]].
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* '''http://meego.com'''
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* '''[[Community Office/Marketing/Materials|Marketing materials]]''': slides, videos, merchandising, examples of co-branding.
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* '''[[Events]]''': MeeGo Conference, calendar, participation in events, organization contacts.
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* '''[[Local MeeGo Networks]]''': list of existing networks & how to create one in your area.
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== Resources ==
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Get started promoting MeeGo!
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* Marketing materials: slides, videos, merchandising, examples of co-branding.
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* [[Events]]: MeeGo Conference, calendar, participation in events, organization contacts.
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* [[Local MeeGo Networks]]: list of existing networks, how to create one in your area.
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== What's new ==
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* Spread your preferred MeeGo [http://meego.com/aggregator blog] and [http://twitter.com/#search?q=meego microblog] posts. Also the [http://www.facebook.com/group.php?gid=44261675808 Facebook page].
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* Become a [[MeeGo_Greeters|MeeGo Greeter]] and give to newcomers a first great impression.
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* Join your closest [[Local MeeGo Networks|MeeGo network]].
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* Introduce MeeGo to your community, your organization, your customers.
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* Submit MeeGo related proposals to conferences and events.
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* Encourage the developers of your preferred apps to target MeeGo.
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* 2010-10-28 - [[Community Office/Marketing/Meego.com 1.1 update|meego.com 1.1 update]]
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== Get involved ==
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* 2010-10-01 - Marketing plan defined (this page)
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* Become a regular MeeGo betatester. Dual-booting in your laptop and handset is also a good start.
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* Join the meego-community mailing list to follow and discuss MeeGo marketing activities.
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* Scan meego.com and report website bugs and enhancement requests [http://bugs.meego.com/enter_bug.cgi?classification=MeeGo%20Community%20Infrastructure here].
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* Blog about interesting stuff happening in your preferred [[Community communication|MeeGo channel]] and get your blog [[News_and_Planet#Blog_aggregation_checklist|aggregated]].
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* Improve the MeeGo [[Community Office/Marketing/Materials|marketing materials]] and submit your proposals.
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* Sponsor or volunteer in MeeGo activities at [[events]].
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There are more tasks looking for volunteers at the Community Office [[Community_Office#Tasks|backlog]]. See also [[Contributing to MeeGo]].
== Strategy ==
== Strategy ==
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Read this to be on the same page.
=== Goals ===
=== Goals ===
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== Teams & roles ==
== Teams & roles ==
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Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]
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The MeeGo project marketing is organized within the [[Community Office]]. Our main marketing activities are:
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'''meego.com content'''
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* [[Web infrastructure/Meego.com|meego.com]]: [http://meego.com/users/qgil Quim Gil] (coordination), [http://meego.com/users/noel Noel Arnold] (Technical writing support), [http://meego.com/users/mshaver Mike Shaver] (Webmaster support). See the content owners at [[Web_infrastructure/Meego.com#Team]].
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Homepage, announcements, background info, media kit.  
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* [[Community Office/Marketing/Materials|Promotion]]
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* [[Events]] - sponsoring events, supporting speakers and more.
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* Coordination: [http://meego.com/users/qgil Quim Gil] coordinates.
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Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]
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* Technical writing support: [http://meego.com/users/noel Noel Arnold].
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* Webmaster support: [http://meego.com/users/mshaver Mike Shaver].
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* See the content owners at [[Web_infrastructure/Meego.com#Team]].
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[[Web_infrastructure/Meego.com#Get_involved|Get involved]].
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'''Promotion'''
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Merchandising, grassroots [[campaigns]], open source advocacy.
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Team to be defined.
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Propose activities in the meego-community mailing list and list them above. This is currently the best way to get involved.
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'''Events'''
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Sponsoring events, supporting speakers and more.
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There is an [[Events]] page and we need to define the thin and permeable boundary between the organization of MeeGo events and marketing activities in events.
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Team to be defined.
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Get involved promoting the MeeGo conference and proposing [[events]] where the MeeGo project should have a presence. You can also propose MeeGo marketing activities in events.
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Revision as of 22:57, 5 November 2010

Contents

Promote MeeGo

This is what MeeGo Marketing offers you:

Get started promoting MeeGo!

  • Spread your preferred MeeGo blog and microblog posts. Also the Facebook page.
  • Become a MeeGo Greeter and give to newcomers a first great impression.
  • Join your closest MeeGo network.
  • Introduce MeeGo to your community, your organization, your customers.
  • Submit MeeGo related proposals to conferences and events.
  • Encourage the developers of your preferred apps to target MeeGo.

Get involved

  • Become a regular MeeGo betatester. Dual-booting in your laptop and handset is also a good start.
  • Join the meego-community mailing list to follow and discuss MeeGo marketing activities.
  • Scan meego.com and report website bugs and enhancement requests here.
  • Blog about interesting stuff happening in your preferred MeeGo channel and get your blog aggregated.
  • Improve the MeeGo marketing materials and submit your proposals.
  • Sponsor or volunteer in MeeGo activities at events.

There are more tasks looking for volunteers at the Community Office backlog. See also Contributing to MeeGo.

Strategy

Read this to be on the same page.

Goals

  • Strongest OS candidate for any mobile device vendor.
  • Praised platform for mobile application development.
  • Neutral project developed openly by multiple stakeholders.
  • Worldwide community of individuals, non-profits, and companies.
  • Great help to marketing activities of MeeGo stakeholders.

Audiences

  • Device and OS vendors.
  • Application developers and ISVs.
  • Platform and community contributors.
  • Media.

Tactics

  • In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
  • Open Project - Consolidate open roadmapping, open development, and open governance.
  • Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
  • News Channel - Continuous highlights of new products, current development, and community activities.
  • Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
  • Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android, and iOS.
  • Community Developers - Attract the free software communities with paths to free mobility.
  • Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers, and operators.
  • Handshake Network - Seed local outreach activities, especially in North America, Europe, and Eastern Asia.
  • Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

Teams & roles

The MeeGo project marketing is organized within the Community Office. Our main marketing activities are:

Coordination and filling gaps: Quim Gil

Retrieved from "http://wiki.meego.com/Marketing"
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