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| - | + | == Check out == | |
| - | == Goals == | + | MeeGo marketing activities include |
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| + | * '''http://meego.com''' content: homepage, announcements, background info, media kit. | ||
| + | * '''[[Community Office/Marketing/Materials|Promotion]]''': slides, videos, merchandising, examples of co-branding, grassroots [[campaigns]], open source advocacy. | ||
| + | * '''[[Events]]''': MeeGo Conference, calendar, participation in events, sponsorship, supporting speakers and more. | ||
| + | * '''[[Local MeeGo Networks]]''': list of existing networks & how to create one in your area. | ||
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| + | Check also the video and slides of the [http://conference2010.meego.com/session/meego-marketing-brief MeeGo Marketing Brief] session in the MeeGo Conference 2010. [[File:Meegomarketing.odp]] [[File:Meegomarketing.pdf]] | ||
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| + | == Promote MeeGo == | ||
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| + | Some ideas to become a MeeGo promoter: | ||
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| + | * Spread your preferred MeeGo [http://meego.com/aggregator blog] and [http://twitter.com/#search?q=meego microblog] posts. Also the [http://www.facebook.com/group.php?gid=44261675808 Facebook page] or the [http://identi.ca/group/meego identi.ca group]. | ||
| + | * Become a [[MeeGo_Greeters|MeeGo Greeter]] and give to newcomers a first great impression. | ||
| + | * If you like Wikipedia then you can help improving [[:wikipedia:MeeGo|the MeeGo article]] in any language. | ||
| + | * Join your closest [[Local MeeGo Networks|MeeGo network]]. | ||
| + | * Introduce MeeGo to your community, your organization, your customers. | ||
| + | * Submit MeeGo related proposals to conferences and events. | ||
| + | * Encourage the developers of your preferred apps to target MeeGo. | ||
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| + | == Get involved == | ||
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| + | * Become a regular MeeGo betatester. Dual-booting in your laptop and handset is also a good start. | ||
| + | * Join the [http://lists.meego.com/listinfo/meego-community meego-community mailing list] to follow and discuss MeeGo marketing activities. | ||
| + | * Scan meego.com and report website bugs and enhancement requests [http://bugs.meego.com/enter_bug.cgi?classification=MeeGo%20Community%20Infrastructure here]. | ||
| + | * Blog about interesting stuff happening in your preferred [[Community communication|MeeGo channel]] and get your blog [[News_and_Planet#Blog_aggregation_checklist|aggregated]]. | ||
| + | * Improve the MeeGo [[Community Office/Marketing/Materials|marketing materials]] and submit your proposals. | ||
| + | * Sponsor or volunteer in MeeGo activities at [[events]]. | ||
| + | * There are some areas where your expertise might help getting a stronger MeeGo story: | ||
| + | ** How strong is MeeGo within the [[ARM]] community. | ||
| + | ** [[Community Office/Marketing/MeeGo vs Android|MeeGo vs Android]] (includes the issues on [[Community Office/Marketing/MeeGo vs Android#Will MeeGo have the same fragmentation problems Android has.3F|fragmentation]]) | ||
| + | ** Will the MeeGo app catalog grow faster thanks to the [[Qt across (Maemo-)MeeGo & Symbian|common Qt layer with Symbian]]. | ||
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| + | There are more tasks looking for volunteers at the Community Office [[Community_Office#Tasks|backlog]]. See also [[Contributing to MeeGo]]. | ||
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| + | == Strategy == | ||
| + | Read this to be on the same page. | ||
| + | |||
| + | === Goals === | ||
* Strongest OS candidate for any mobile device vendor. | * Strongest OS candidate for any mobile device vendor. | ||
* Praised platform for mobile application development. | * Praised platform for mobile application development. | ||
* Neutral project developed openly by multiple stakeholders. | * Neutral project developed openly by multiple stakeholders. | ||
| - | * Worldwide community of individuals, non-profits and companies. | + | * Worldwide community of individuals, non-profits, and companies. |
* Great help to marketing activities of MeeGo stakeholders. | * Great help to marketing activities of MeeGo stakeholders. | ||
| - | == Audiences == | + | === Audiences === |
* Device and OS vendors. | * Device and OS vendors. | ||
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* Media. | * Media. | ||
| - | == | + | === Tactics === |
* In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo. | * In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo. | ||
| - | * Open Project - Consolidate open roadmapping, open development and open governance. | + | * Open Project - Consolidate open roadmapping, open development, and open governance. |
* Industry Support - Engage other companies, especially chipset vendors and handset manufacturers. | * Industry Support - Engage other companies, especially chipset vendors and handset manufacturers. | ||
| - | * News Channel - Continuous highlights of new products, current development and community activities. | + | * News Channel - Continuous highlights of new products, current development, and community activities. |
* Developer Reference - Provide vendor agnostic developer documentation across UX verticals. | * Developer Reference - Provide vendor agnostic developer documentation across UX verticals. | ||
| - | * Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android and iOS. | + | * Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android, and iOS. |
* Community Developers - Attract the free software communities with paths to free mobility. | * Community Developers - Attract the free software communities with paths to free mobility. | ||
| - | * Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers and operators. | + | * Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers, and operators. |
| - | * Handshake Network - Seed local outreach activities, especially in North America, Europe and Eastern Asia. | + | * Handshake Network - Seed local outreach activities, especially in North America, Europe, and Eastern Asia. |
* Your MeeGo - Help organizations using and producing MeeGo materials and project resources. | * Your MeeGo - Help organizations using and producing MeeGo materials and project resources. | ||
| - | == | + | == Teams & roles == |
| - | + | The MeeGo project marketing is organized within the [[Community Office]]. Our main marketing activities are: | |
| - | + | * [[Marketing/Media Team|Media Team]] & the [[Marketing/Media_Team#Extended_Media_team|Extended Media Team]] look after news production and media relations. | |
| - | + | * [[Web infrastructure/Meego.com|meego.com]]: [http://meego.com/users/qgil Quim Gil] (coordination), [http://meego.com/users/noel Noel Arnold] (Technical writing support), [http://meego.com/users/mshaver Mike Shaver] (Webmaster support). See the content owners at [[Web_infrastructure/Meego.com#Team]]. | |
| - | + | * [[Community Office/Marketing/Materials|Promotion]]: Coordinator missing. Ibrahim Haddad, Amy Leeland and Quim Gil are involved. | |
| - | + | * [[Events]] - Amy Leeland (coordination). There are more people involved in specific events. | |
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Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil] | Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil] | ||
| - | + | [[Category:Marketing]] | |
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Contents |
MeeGo marketing activities include
Check also the video and slides of the MeeGo Marketing Brief session in the MeeGo Conference 2010. File:Meegomarketing.odp File:Meegomarketing.pdf
Some ideas to become a MeeGo promoter:
There are more tasks looking for volunteers at the Community Office backlog. See also Contributing to MeeGo.
Read this to be on the same page.
The MeeGo project marketing is organized within the Community Office. Our main marketing activities are:
Coordination and filling gaps: Quim Gil