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The MeeGo project marketing is organized within the [[Community Office]]. Our main marketing activities are:
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== Check out ==
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* [[Web infrastructure/Meego.com|meego.com]] content - homepage, announcements, background info, media kit.
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MeeGo marketing activities include
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* Promotion - merchandising, grassroots [[campaigns]], open source advocacy.
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* [[Events]] - sponsoring events, supporting speakers and more.
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If you want to get involved check the ongoing tasks and the backlog of proposals at the Community Office [[Community_Office#Tasks|backlog]].
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* '''http://meego.com''' content: homepage, announcements, background info, media kit.
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* '''[[Community Office/Marketing/Materials|Promotion]]''': slides, videos, merchandising, examples of co-branding, grassroots [[campaigns]], open source advocacy.
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* '''[[Events]]''': MeeGo Conference, calendar, participation in events, sponsorship, supporting speakers and more.
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* '''[[Local MeeGo Networks]]''': list of existing networks & how to create one in your area.
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== Resources ==
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Check also the video and slides of the [http://conference2010.meego.com/session/meego-marketing-brief MeeGo Marketing Brief] session in the MeeGo Conference 2010. [[File:Meegomarketing.odp]] [[File:Meegomarketing.pdf]]
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* Marketing materials: slides, videos, merchandising, examples of co-branding.
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* [[Events]]: MeeGo Conference, calendar, participation in events, organization contacts.
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* [[Local MeeGo Networks]]: list of existing networks, how to create one in your area.
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== What's new ==
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== Promote MeeGo ==
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* 2010-10-28 - [[Community Office/Marketing/Meego.com 1.1 update|meego.com 1.1 update]]
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Some ideas to become a MeeGo promoter:
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* 2010-10-01 - Marketing plan defined (this page)
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* Spread your preferred MeeGo [http://meego.com/aggregator blog] and [http://twitter.com/#search?q=meego microblog] posts. Also the [http://www.facebook.com/group.php?gid=44261675808 Facebook page] or the [http://identi.ca/group/meego identi.ca group].
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* Become a [[MeeGo_Greeters|MeeGo Greeter]] and give to newcomers a first great impression.
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* If you like Wikipedia then you can help improving [[:wikipedia:MeeGo|the MeeGo article]] in any language.
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* Join your closest [[Local MeeGo Networks|MeeGo network]].
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* Introduce MeeGo to your community, your organization, your customers.
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* Submit MeeGo related proposals to conferences and events.
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* Encourage the developers of your preferred apps to target MeeGo.
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== Get involved ==
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* Become a regular MeeGo betatester. Dual-booting in your laptop and handset is also a good start.
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* Join the [http://lists.meego.com/listinfo/meego-community meego-community mailing list] to follow and discuss MeeGo marketing activities.
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* Scan meego.com and report website bugs and enhancement requests [http://bugs.meego.com/enter_bug.cgi?classification=MeeGo%20Community%20Infrastructure here].
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* Blog about interesting stuff happening in your preferred [[Community communication|MeeGo channel]] and get your blog [[News_and_Planet#Blog_aggregation_checklist|aggregated]].
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* Improve the MeeGo [[Community Office/Marketing/Materials|marketing materials]] and submit your proposals.
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* Sponsor or volunteer in MeeGo activities at [[events]].
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* There are some areas where your expertise might help getting a stronger MeeGo story:
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** How strong is MeeGo within the [[ARM]] community.
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** [[Community Office/Marketing/MeeGo vs Android|MeeGo vs Android]] (includes the issues on [[Community Office/Marketing/MeeGo vs Android#Will MeeGo have the same fragmentation problems Android has.3F|fragmentation]])
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** Will the MeeGo app catalog grow faster thanks to the [[Qt across (Maemo-)MeeGo & Symbian|common Qt layer with Symbian]].
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There are more tasks looking for volunteers at the Community Office [[Community_Office#Tasks|backlog]]. See also [[Contributing to MeeGo]].
== Strategy ==
== Strategy ==
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Read this to be on the same page.
=== Goals ===
=== Goals ===
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== Teams & roles ==
== Teams & roles ==
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Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]
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The MeeGo project marketing is organized within the [[Community Office]]. Our main marketing activities are:
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'''meego.com content'''
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* [[Marketing/Media Team|Media Team]] & the [[Marketing/Media_Team#Extended_Media_team|Extended Media Team]] look after news production and media relations.
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Homepage, announcements, background info, media kit.  
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* [[Web infrastructure/Meego.com|meego.com]]: [http://meego.com/users/qgil Quim Gil] (coordination), [http://meego.com/users/noel Noel Arnold] (Technical writing support), [http://meego.com/users/mshaver Mike Shaver] (Webmaster support). See the content owners at [[Web_infrastructure/Meego.com#Team]].
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* [[Community Office/Marketing/Materials|Promotion]]: Coordinator missing. Ibrahim Haddad, Amy Leeland and Quim Gil are involved.
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* [[Events]] - Amy Leeland (coordination). There are more people involved in specific events.
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* Coordination: [http://meego.com/users/qgil Quim Gil] coordinates.
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Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]
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* Technical writing support: [http://meego.com/users/noel Noel Arnold].
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* Webmaster support: [http://meego.com/users/mshaver Mike Shaver].
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* See the content owners at [[Web_infrastructure/Meego.com#Team]].
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[[Web_infrastructure/Meego.com#Get_involved|Get involved]].
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'''Promotion'''
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Merchandising, grassroots [[campaigns]], open source advocacy.
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Team to be defined.
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Propose activities in the meego-community mailing list and list them above. This is currently the best way to get involved.
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'''Events'''
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Sponsoring events, supporting speakers and more.
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There is an [[Events]] page and we need to define the thin and permeable boundary between the organization of MeeGo events and marketing activities in events.
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Team to be defined.
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Get involved promoting the MeeGo conference and proposing [[events]] where the MeeGo project should have a presence. You can also propose MeeGo marketing activities in events.
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[[Category:Marketing]]

Latest revision as of 09:46, 8 April 2011

Contents

Check out

MeeGo marketing activities include

  • http://meego.com content: homepage, announcements, background info, media kit.
  • Promotion: slides, videos, merchandising, examples of co-branding, grassroots campaigns, open source advocacy.
  • Events: MeeGo Conference, calendar, participation in events, sponsorship, supporting speakers and more.
  • Local MeeGo Networks: list of existing networks & how to create one in your area.

Check also the video and slides of the MeeGo Marketing Brief session in the MeeGo Conference 2010. File:Meegomarketing.odp File:Meegomarketing.pdf

Promote MeeGo

Some ideas to become a MeeGo promoter:

  • Spread your preferred MeeGo blog and microblog posts. Also the Facebook page or the identi.ca group.
  • Become a MeeGo Greeter and give to newcomers a first great impression.
  • If you like Wikipedia then you can help improving the MeeGo article in any language.
  • Join your closest MeeGo network.
  • Introduce MeeGo to your community, your organization, your customers.
  • Submit MeeGo related proposals to conferences and events.
  • Encourage the developers of your preferred apps to target MeeGo.

Get involved

  • Become a regular MeeGo betatester. Dual-booting in your laptop and handset is also a good start.
  • Join the meego-community mailing list to follow and discuss MeeGo marketing activities.
  • Scan meego.com and report website bugs and enhancement requests here.
  • Blog about interesting stuff happening in your preferred MeeGo channel and get your blog aggregated.
  • Improve the MeeGo marketing materials and submit your proposals.
  • Sponsor or volunteer in MeeGo activities at events.
  • There are some areas where your expertise might help getting a stronger MeeGo story:

There are more tasks looking for volunteers at the Community Office backlog. See also Contributing to MeeGo.

Strategy

Read this to be on the same page.

Goals

  • Strongest OS candidate for any mobile device vendor.
  • Praised platform for mobile application development.
  • Neutral project developed openly by multiple stakeholders.
  • Worldwide community of individuals, non-profits, and companies.
  • Great help to marketing activities of MeeGo stakeholders.

Audiences

  • Device and OS vendors.
  • Application developers and ISVs.
  • Platform and community contributors.
  • Media.

Tactics

  • In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
  • Open Project - Consolidate open roadmapping, open development, and open governance.
  • Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
  • News Channel - Continuous highlights of new products, current development, and community activities.
  • Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
  • Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android, and iOS.
  • Community Developers - Attract the free software communities with paths to free mobility.
  • Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers, and operators.
  • Handshake Network - Seed local outreach activities, especially in North America, Europe, and Eastern Asia.
  • Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

Teams & roles

The MeeGo project marketing is organized within the Community Office. Our main marketing activities are:

Coordination and filling gaps: Quim Gil

Retrieved from "http://wiki.meego.com/Marketing"
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