Marketing

Latest revision as of 09:46, 8 April 2011

Check out

MeeGo marketing activities include

• http://meego.com content: homepage, announcements, background info, media kit.
• Promotion: slides, videos, merchandising, examples of co-branding, grassroots campaigns, open source advocacy.
• Events: MeeGo Conference, calendar, participation in events, sponsorship, supporting speakers and more.
• Local MeeGo Networks: list of existing networks & how to create one in your area.

Check also the video and slides of the MeeGo Marketing Brief session in the MeeGo Conference 2010. File:Meegomarketing.odp File:Meegomarketing.pdf

Promote MeeGo

Some ideas to become a MeeGo promoter:

• Spread your preferred MeeGo blog and microblog posts. Also the Facebook page or the identi.ca group.
• Become a MeeGo Greeter and give to newcomers a first great impression.
• If you like Wikipedia then you can help improving the MeeGo article in any language.
• Join your closest MeeGo network.
• Introduce MeeGo to your community, your organization, your customers.
• Submit MeeGo related proposals to conferences and events.
• Encourage the developers of your preferred apps to target MeeGo.

Get involved

• Become a regular MeeGo betatester. Dual-booting in your laptop and handset is also a good start.
• Join the meego-community mailing list to follow and discuss MeeGo marketing activities.
• Scan meego.com and report website bugs and enhancement requests here.
• Blog about interesting stuff happening in your preferred MeeGo channel and get your blog aggregated.
• Improve the MeeGo marketing materials and submit your proposals.
• Sponsor or volunteer in MeeGo activities at events.
• There are some areas where your expertise might help getting a stronger MeeGo story:
  • How strong is MeeGo within the ARM community.
  • MeeGo vs Android (includes the issues on fragmentation)
  • Will the MeeGo app catalog grow faster thanks to the common Qt layer with Symbian.

There are more tasks looking for volunteers at the Community Office backlog. See also Contributing to MeeGo.

Strategy

Read this to be on the same page.

Goals

• Strongest OS candidate for any mobile device vendor.
• Praised platform for mobile application development.
• Neutral project developed openly by multiple stakeholders.
• Worldwide community of individuals, non-profits, and companies.
• Great help to marketing activities of MeeGo stakeholders.

Audiences

• Device and OS vendors.
• Application developers and ISVs.
• Platform and community contributors.
• Media.

Tactics

• In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
• Open Project - Consolidate open roadmapping, open development, and open governance.
• Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
• News Channel - Continuous highlights of new products, current development, and community activities.
• Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
• Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android, and iOS.
• Community Developers - Attract the free software communities with paths to free mobility.
• Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers, and operators.
• Handshake Network - Seed local outreach activities, especially in North America, Europe, and Eastern Asia.
• Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

Teams & roles

The MeeGo project marketing is organized within the Community Office. Our main marketing activities are:

• Media Team & the Extended Media Team look after news production and media relations.
• meego.com: Quim Gil (coordination), Noel Arnold (Technical writing support), Mike Shaver (Webmaster support). See the content owners at Web_infrastructure/Meego.com#Team.
• Promotion: Coordinator missing. Ibrahim Haddad, Amy Leeland and Quim Gil are involved.
• Events - Amy Leeland (coordination). There are more people involved in specific events.

Coordination and filling gaps: Quim Gil