Marketing/Materials

Revision as of 11:17, 13 December 2010

The goal of this task is to develop and manage "vanilla" (generic) MeeGo materials for grassroots or sponsored marketing use.

Materials may be version-specific (e.g. tied to a major release such as 1.1, 1.2, etc) or general. Examples are presentations, flyers, brochures, videos, songs and even business cards.

(This task description could use refining; If you want to discuss it further go to meego-community)

Introduction

MeeGo vanilla marketing materials have two common characteristics:

1. They feature the MeeGo brand only.
2. They can be freely customized and co-branded (they must respect the MeeGo trademark and style guide).

The main drivers of this task in the MeeGo marketing context are:

• Goal: Great help to marketing activities of MeeGo stakeholders.
• Strategy: Handshake Network - Seed local outreach activities, especially in North America, Europe, and Eastern Asia.
• Strategy: Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

Specific marketing materials may address specific strategic targets e.g. free software community developers.

Materials available

Slides

• Introducing MeeGo is a set of slides to be used by anybody under CC license: File:Meegointro.odp - File:Meegointro.pdf.
• Ibrahim Haddad's slides, used in some presentations from The Linux Foundation. To be integrated in the generic slide set described above: File:MeeGo Overview v0.1.ppt & File:MeeGo Discussions v0.1.ppt.
• Valtteri Halla's MeeGo presentation.

See Community Office/Marketing/Materials/Slides

Merchandising

• File:Meego tshirts.pdf - 5 designs for t-shirts, contributed by Intel.
• Waiting for designs created by Intel for producing more shirts and stickers.--Qgil 00:00, 6 November 2010 (UTC)

Add more items if you are aware of them.

Under production

Committed to 1.2 release cycle:

• Materials related to the MeeGo Conference. Amy Leeland is the main contact.

Wishlist

What is missing? Add your proposals at the end of the list. Relate it to its main MeeGo marketing goal, audience and strategy. Specify the intended/committed Release_Engineering#Release_Plans MeeGo release cycle to be published and the contributors involved. Add more details or link it to an own wiki sub-page. Proposals considered very urgent/important will be prioritized in the list.

1. Community Slogans (under development)
2. Your proposal.

Co-branding examples

• 2010-09-14 - Intel's MeeGo Developer Day brochure.
• 2010-09-14 - Intel & Amino + MeeGo brochure front and back.

General Resources

Best practices and other general resources to help in creation of marketing materials (and campaigns)

• How-To: Create Grassroots Commercial product