MeeGo wiki - User contributions [en]

MAPS2011

2010-09-28T17:03:22Z

Randy: Created page with "I would like to suggest the marketing program "Have some MAPS 2011!". MAPS stands for: Meego Application Programming Summer. This program is run by Nokia and Intel. Developers…"

I would like to suggest the marketing program "Have some MAPS 2011!".

MAPS stands for: Meego Application Programming Summer.

This program is run by Nokia and Intel.

Developers and Students are allowed to make an Installer with any application for the Meego Operating system.
Installers and Apps are provided and there are two levels of judgement:

Participants work from Mai to End of July on their apps.
The Participants need to specify a Mentor helping them during the process of coding.

Out of the apps, both, Nokia and Intel are choosing each 3 Apps, they favour.

On 1. of August up to 6 apps are presented to the public, which then is voting on the apps, to find out the two best.

The Voting ends on 1. September and the best two apps will get a price of - each one winner can choose -

a) either a 3 years employment contract in one of any location of intel or nokia worldwide to join professional development
b) or: 20.000 Euro.

the other 4 judged participants can buy nokia equipment in the nokia shop for each 2.000 Euro.
(50 % internally financed by intel)

the claim could be:

"Have some Apps, have some MAPS - have your Meego App!
MeeGo Application Programming Summer 2011
Get engaged at Intel/Nokia or win 20.000 Dollar."

- The Decision about this program is done internally by end of the year.
- The organisation is done from February until March.
- Applications have to be registered with a small one pager proposal until 15 April.
- Coding starts on 1. May.

Marketing

2010-09-28T16:56:41Z

Randy: /* Proposals */

The MeeGo Project Marketing and Promotion is organized within the [[Community Office]].

== Marketing goals ==

* Strongest OS candidate for any mobile device vendor.
* Praised platform for mobile application development.
* Neutral project developed openly by multiple stakeholders.
* Worldwide community of individuals, non-profits and companies.
* Great help to marketing activities of MeeGo stakeholders.

== Target audiences ==

* Device and OS vendors.
* Application developers and ISVs.
* Platform and community contributors.
* Media.

== Strategy ==

* In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
* Open Project - Consolidate open roadmapping, open development and open governance.
* Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
* News Channel - Continuous highlights of new products, current development and community activities.
* Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
* Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android and iOS.
* Community Developers - Attract the free software communities with paths to free mobility.
* Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers and operators.
* Handshake Network - Seed local outreach activities, especially in North America, Europe and Eastern Asia.
* Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

== Activities ==
Agreed activities in chronological order of delivery:

* 2010-09-21: First iteration of the Marketing plan completed (this page).
* 2010-10-21: [[Release_Engineering/Plans/1.1|Expected]] MeeGo 1.1 release.
* 2010-11-15/17: [[MeeGo Conference 2010]].

We need to sync this better with the Community Office list of tasks, but now it's useful to see all the marketing related activities in one place, next to the goals and strategy.

=== Proposals ===
List your proposed marketing activities, including a link to the full proposal:

* Have some MAPS 2011 [[MAPS2011]]
* MeeGo stickers. To be massively distributed through the MeeGo Conference. A system to order them online as well?--[[User:Qgil|Qgil]] 20:55, 7 September 2010 (UTC)
* [[Community Office/Marketing/Local MeeGo Networks|Local MeeGo Networks]] in 4 continents organizing monthly meetings.--[[User:Qgil|Qgil]] 23:09, 2 September 2010 (UTC)
* Latest deadline for a [http://wiki.meego.com/Meegons#Automation MeeGo Avatar Generator] at meego.com.
* Plan for a MeeGo Store.--[[User:Qgil|Qgil]] 00:19, 9 September 2010 (UTC)
* [[Community Office/Marketing/MeeGo Events Box|MeeGo Events Box]] (see [http://live.gnome.org/GnomeEventsBox GNOME Events Box]).--[[User:Qgil|Qgil]] 22:21, 13 September 2010 (UTC)
* Seed local MeeGo networks and activities anywhere.--[[User:Qgil|Qgil]] 23:05, 2 September 2010 (UTC)
* ''Mobile-ize'' the traditional Linux and open source communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Stress the differences and strengths vs Android, Symbian, Windows.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Incentivate the participation in roadmapping, development and testing.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get a wide support of ARM related stakeholders.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get Nokia and Intel competitors involved.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote openness and transparency in the project and software development.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Contribute and be part of The Linux Foundation marketing and brand.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote Local MeeGo Networks anywhere.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Strive for participation and collaboration in Linux, free software and mobile development events.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Consolidate prestigious conferences in America, Asia and Europe.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Drive the production of ''vanilla'' marketing materials customizable by companies and communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote MeeGo branding and references to the MeeGo project in MeeGo based products.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* More open, collaborative and powerful than Android as a mobile platform --[[User:Dneary|Dneary]] 12:22, 13 September 2010 (UTC)
* National MeeGo Summits for Local Networks.--[[User:Kyber|Kyber]] 03:16, 13 September 2010 (UTC) [[Community Office/Marketing/National MeeGo Summits| Draft here]]
* Community-originated slogans. I have a couple: --[[User:Texrat|Texrat]] 03:43, 14 September 2010 (UTC)
** "unboxing open source!"
** "do you MeeGo?"
* Cooperation with Symbian to maximize crosspollination of Qt / Web Runtime apps and developers.--[[User:Qgil|Qgil]] 10:11, 14 September 2010 (UTC)
* Co-branding guidelines for MeeGo vendors and stakeholders.--[[User:Qgil|Qgil]] 23:52, 16 September 2010 (UTC)
* Highlight MeeGo products and industry support.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* Collaboration with companies preparing MeeGo announcements - requires minimal confidentiality.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* MeeGo News team making sure the good and fresh info makes it regularly at meego.com.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* [[Common_Calendar|Proposal for a common calendar on meego.com]]. Important to orient all event schedules using one master calendar. --[[User:Texrat|Texrat]] 20:56, 21 September 2010 (UTC) (originally proposed for maemo.org; Andrea Grandi renewed interest for MeeGo)
* Versus Android: progress & contributions to MeeGo end up boosting Linux ecosystem throughout the stack, while Android only uses the Linux kernel; Android is a "black hole" where progress & contributions only end up helping Android. If Android turns up to be a dead end (for a given vendor/device manufacturer), all the resources put to related development have gone to waste (see [http://www.tbray.org/ongoing/When/200x/2003/07/12/WebsThePlace Sharecropping]) --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Versus Ubuntu: Qt has a strategic role in MeeGo, while Ubuntu builds on Gtk+. This makes MeeGo easier to approach for most developers (with experience in C++, Java, C#). Qt is also much better funded than Gtk+, and is moving forward with faster pace. --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Your proposal here.

== Teams & roles ==
We are bootstrapping this team and also collecting the related ad-hoc roles and initiatives we have around. Hoping to have a first structure in place by September 21.

Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]

=== meego.com content ===
Homepage, announcements, background info, media kit.

* Coordination: [http://meego.com/users/qgil Quim Gil] coordinates.
* Technical writing support: [http://meego.com/users/noel Noel Arnold].
* Webmaster support: [http://meego.com/users/mshaver Mike Shaver].
* See the content owners at [[Web_infrastructure/Meego.com#Team]].

[[Web_infrastructure/Meego.com#Get_involved|Get involved]].

=== Promotion ===
Merchandising, grassroots [[campaigns]], open source advocacy.

Team to be defined.

Propose activities in the meego-community mailing list and list them above. This is currently the best way to get involved.

=== Events ===
Sponsoring events, supporting speakers and more.

There is an [[Events]] page and we need to define the thin and permeable boundary between the organization of MeeGo events and marketing activities in events.

Team to be defined.

Get involved promoting the MeeGo conference and proposing [[events]] where the MeeGo project should have a presence. You can also propose MeeGo marketing activities in events.

Marketing

2010-09-28T16:56:27Z

Randy: /* Proposals */

The MeeGo Project Marketing and Promotion is organized within the [[Community Office]].

== Marketing goals ==

* Strongest OS candidate for any mobile device vendor.
* Praised platform for mobile application development.
* Neutral project developed openly by multiple stakeholders.
* Worldwide community of individuals, non-profits and companies.
* Great help to marketing activities of MeeGo stakeholders.

== Target audiences ==

* Device and OS vendors.
* Application developers and ISVs.
* Platform and community contributors.
* Media.

== Strategy ==

* In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
* Open Project - Consolidate open roadmapping, open development and open governance.
* Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
* News Channel - Continuous highlights of new products, current development and community activities.
* Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
* Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android and iOS.
* Community Developers - Attract the free software communities with paths to free mobility.
* Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers and operators.
* Handshake Network - Seed local outreach activities, especially in North America, Europe and Eastern Asia.
* Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

== Activities ==
Agreed activities in chronological order of delivery:

* 2010-09-21: First iteration of the Marketing plan completed (this page).
* 2010-10-21: [[Release_Engineering/Plans/1.1|Expected]] MeeGo 1.1 release.
* 2010-11-15/17: [[MeeGo Conference 2010]].

We need to sync this better with the Community Office list of tasks, but now it's useful to see all the marketing related activities in one place, next to the goals and strategy.

=== Proposals ===
List your proposed marketing activities, including a link to the full proposal:

* Have some MAPS 2011 [MAPS2011]
* MeeGo stickers. To be massively distributed through the MeeGo Conference. A system to order them online as well?--[[User:Qgil|Qgil]] 20:55, 7 September 2010 (UTC)
* [[Community Office/Marketing/Local MeeGo Networks|Local MeeGo Networks]] in 4 continents organizing monthly meetings.--[[User:Qgil|Qgil]] 23:09, 2 September 2010 (UTC)
* Latest deadline for a [http://wiki.meego.com/Meegons#Automation MeeGo Avatar Generator] at meego.com.
* Plan for a MeeGo Store.--[[User:Qgil|Qgil]] 00:19, 9 September 2010 (UTC)
* [[Community Office/Marketing/MeeGo Events Box|MeeGo Events Box]] (see [http://live.gnome.org/GnomeEventsBox GNOME Events Box]).--[[User:Qgil|Qgil]] 22:21, 13 September 2010 (UTC)
* Seed local MeeGo networks and activities anywhere.--[[User:Qgil|Qgil]] 23:05, 2 September 2010 (UTC)
* ''Mobile-ize'' the traditional Linux and open source communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Stress the differences and strengths vs Android, Symbian, Windows.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Incentivate the participation in roadmapping, development and testing.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get a wide support of ARM related stakeholders.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get Nokia and Intel competitors involved.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote openness and transparency in the project and software development.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Contribute and be part of The Linux Foundation marketing and brand.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote Local MeeGo Networks anywhere.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Strive for participation and collaboration in Linux, free software and mobile development events.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Consolidate prestigious conferences in America, Asia and Europe.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Drive the production of ''vanilla'' marketing materials customizable by companies and communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote MeeGo branding and references to the MeeGo project in MeeGo based products.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* More open, collaborative and powerful than Android as a mobile platform --[[User:Dneary|Dneary]] 12:22, 13 September 2010 (UTC)
* National MeeGo Summits for Local Networks.--[[User:Kyber|Kyber]] 03:16, 13 September 2010 (UTC) [[Community Office/Marketing/National MeeGo Summits| Draft here]]
* Community-originated slogans. I have a couple: --[[User:Texrat|Texrat]] 03:43, 14 September 2010 (UTC)
** "unboxing open source!"
** "do you MeeGo?"
* Cooperation with Symbian to maximize crosspollination of Qt / Web Runtime apps and developers.--[[User:Qgil|Qgil]] 10:11, 14 September 2010 (UTC)
* Co-branding guidelines for MeeGo vendors and stakeholders.--[[User:Qgil|Qgil]] 23:52, 16 September 2010 (UTC)
* Highlight MeeGo products and industry support.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* Collaboration with companies preparing MeeGo announcements - requires minimal confidentiality.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* MeeGo News team making sure the good and fresh info makes it regularly at meego.com.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* [[Common_Calendar|Proposal for a common calendar on meego.com]]. Important to orient all event schedules using one master calendar. --[[User:Texrat|Texrat]] 20:56, 21 September 2010 (UTC) (originally proposed for maemo.org; Andrea Grandi renewed interest for MeeGo)
* Versus Android: progress & contributions to MeeGo end up boosting Linux ecosystem throughout the stack, while Android only uses the Linux kernel; Android is a "black hole" where progress & contributions only end up helping Android. If Android turns up to be a dead end (for a given vendor/device manufacturer), all the resources put to related development have gone to waste (see [http://www.tbray.org/ongoing/When/200x/2003/07/12/WebsThePlace Sharecropping]) --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Versus Ubuntu: Qt has a strategic role in MeeGo, while Ubuntu builds on Gtk+. This makes MeeGo easier to approach for most developers (with experience in C++, Java, C#). Qt is also much better funded than Gtk+, and is moving forward with faster pace. --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Your proposal here.

== Teams & roles ==
We are bootstrapping this team and also collecting the related ad-hoc roles and initiatives we have around. Hoping to have a first structure in place by September 21.

Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]

=== meego.com content ===
Homepage, announcements, background info, media kit.

* Coordination: [http://meego.com/users/qgil Quim Gil] coordinates.
* Technical writing support: [http://meego.com/users/noel Noel Arnold].
* Webmaster support: [http://meego.com/users/mshaver Mike Shaver].
* See the content owners at [[Web_infrastructure/Meego.com#Team]].

[[Web_infrastructure/Meego.com#Get_involved|Get involved]].

=== Promotion ===
Merchandising, grassroots [[campaigns]], open source advocacy.

Team to be defined.

Propose activities in the meego-community mailing list and list them above. This is currently the best way to get involved.

=== Events ===
Sponsoring events, supporting speakers and more.

There is an [[Events]] page and we need to define the thin and permeable boundary between the organization of MeeGo events and marketing activities in events.

Team to be defined.

Get involved promoting the MeeGo conference and proposing [[events]] where the MeeGo project should have a presence. You can also propose MeeGo marketing activities in events.

Marketing

2010-09-28T16:56:11Z

Randy: /* Proposals */

The MeeGo Project Marketing and Promotion is organized within the [[Community Office]].

== Marketing goals ==

* Strongest OS candidate for any mobile device vendor.
* Praised platform for mobile application development.
* Neutral project developed openly by multiple stakeholders.
* Worldwide community of individuals, non-profits and companies.
* Great help to marketing activities of MeeGo stakeholders.

== Target audiences ==

* Device and OS vendors.
* Application developers and ISVs.
* Platform and community contributors.
* Media.

== Strategy ==

* In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
* Open Project - Consolidate open roadmapping, open development and open governance.
* Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
* News Channel - Continuous highlights of new products, current development and community activities.
* Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
* Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android and iOS.
* Community Developers - Attract the free software communities with paths to free mobility.
* Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers and operators.
* Handshake Network - Seed local outreach activities, especially in North America, Europe and Eastern Asia.
* Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

== Activities ==
Agreed activities in chronological order of delivery:

* 2010-09-21: First iteration of the Marketing plan completed (this page).
* 2010-10-21: [[Release_Engineering/Plans/1.1|Expected]] MeeGo 1.1 release.
* 2010-11-15/17: [[MeeGo Conference 2010]].

We need to sync this better with the Community Office list of tasks, but now it's useful to see all the marketing related activities in one place, next to the goals and strategy.

=== Proposals ===
List your proposed marketing activities, including a link to the full proposal:

* Have some MAPS 2011 [http://wiki.meego.com/MAPS2011]
* MeeGo stickers. To be massively distributed through the MeeGo Conference. A system to order them online as well?--[[User:Qgil|Qgil]] 20:55, 7 September 2010 (UTC)
* [[Community Office/Marketing/Local MeeGo Networks|Local MeeGo Networks]] in 4 continents organizing monthly meetings.--[[User:Qgil|Qgil]] 23:09, 2 September 2010 (UTC)
* Latest deadline for a [http://wiki.meego.com/Meegons#Automation MeeGo Avatar Generator] at meego.com.
* Plan for a MeeGo Store.--[[User:Qgil|Qgil]] 00:19, 9 September 2010 (UTC)
* [[Community Office/Marketing/MeeGo Events Box|MeeGo Events Box]] (see [http://live.gnome.org/GnomeEventsBox GNOME Events Box]).--[[User:Qgil|Qgil]] 22:21, 13 September 2010 (UTC)
* Seed local MeeGo networks and activities anywhere.--[[User:Qgil|Qgil]] 23:05, 2 September 2010 (UTC)
* ''Mobile-ize'' the traditional Linux and open source communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Stress the differences and strengths vs Android, Symbian, Windows.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Incentivate the participation in roadmapping, development and testing.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get a wide support of ARM related stakeholders.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get Nokia and Intel competitors involved.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote openness and transparency in the project and software development.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Contribute and be part of The Linux Foundation marketing and brand.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote Local MeeGo Networks anywhere.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Strive for participation and collaboration in Linux, free software and mobile development events.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Consolidate prestigious conferences in America, Asia and Europe.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Drive the production of ''vanilla'' marketing materials customizable by companies and communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote MeeGo branding and references to the MeeGo project in MeeGo based products.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* More open, collaborative and powerful than Android as a mobile platform --[[User:Dneary|Dneary]] 12:22, 13 September 2010 (UTC)
* National MeeGo Summits for Local Networks.--[[User:Kyber|Kyber]] 03:16, 13 September 2010 (UTC) [[Community Office/Marketing/National MeeGo Summits| Draft here]]
* Community-originated slogans. I have a couple: --[[User:Texrat|Texrat]] 03:43, 14 September 2010 (UTC)
** "unboxing open source!"
** "do you MeeGo?"
* Cooperation with Symbian to maximize crosspollination of Qt / Web Runtime apps and developers.--[[User:Qgil|Qgil]] 10:11, 14 September 2010 (UTC)
* Co-branding guidelines for MeeGo vendors and stakeholders.--[[User:Qgil|Qgil]] 23:52, 16 September 2010 (UTC)
* Highlight MeeGo products and industry support.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* Collaboration with companies preparing MeeGo announcements - requires minimal confidentiality.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* MeeGo News team making sure the good and fresh info makes it regularly at meego.com.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* [[Common_Calendar|Proposal for a common calendar on meego.com]]. Important to orient all event schedules using one master calendar. --[[User:Texrat|Texrat]] 20:56, 21 September 2010 (UTC) (originally proposed for maemo.org; Andrea Grandi renewed interest for MeeGo)
* Versus Android: progress & contributions to MeeGo end up boosting Linux ecosystem throughout the stack, while Android only uses the Linux kernel; Android is a "black hole" where progress & contributions only end up helping Android. If Android turns up to be a dead end (for a given vendor/device manufacturer), all the resources put to related development have gone to waste (see [http://www.tbray.org/ongoing/When/200x/2003/07/12/WebsThePlace Sharecropping]) --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Versus Ubuntu: Qt has a strategic role in MeeGo, while Ubuntu builds on Gtk+. This makes MeeGo easier to approach for most developers (with experience in C++, Java, C#). Qt is also much better funded than Gtk+, and is moving forward with faster pace. --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Your proposal here.

== Teams & roles ==
We are bootstrapping this team and also collecting the related ad-hoc roles and initiatives we have around. Hoping to have a first structure in place by September 21.

Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]

=== meego.com content ===
Homepage, announcements, background info, media kit.

* Coordination: [http://meego.com/users/qgil Quim Gil] coordinates.
* Technical writing support: [http://meego.com/users/noel Noel Arnold].
* Webmaster support: [http://meego.com/users/mshaver Mike Shaver].
* See the content owners at [[Web_infrastructure/Meego.com#Team]].

[[Web_infrastructure/Meego.com#Get_involved|Get involved]].

=== Promotion ===
Merchandising, grassroots [[campaigns]], open source advocacy.

Team to be defined.

Propose activities in the meego-community mailing list and list them above. This is currently the best way to get involved.

=== Events ===
Sponsoring events, supporting speakers and more.

There is an [[Events]] page and we need to define the thin and permeable boundary between the organization of MeeGo events and marketing activities in events.

Team to be defined.

Get involved promoting the MeeGo conference and proposing [[events]] where the MeeGo project should have a presence. You can also propose MeeGo marketing activities in events.

Marketing

2010-09-28T16:55:48Z

Randy: /* Proposals */

The MeeGo Project Marketing and Promotion is organized within the [[Community Office]].

== Marketing goals ==

* Strongest OS candidate for any mobile device vendor.
* Praised platform for mobile application development.
* Neutral project developed openly by multiple stakeholders.
* Worldwide community of individuals, non-profits and companies.
* Great help to marketing activities of MeeGo stakeholders.

== Target audiences ==

* Device and OS vendors.
* Application developers and ISVs.
* Platform and community contributors.
* Media.

== Strategy ==

* In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
* Open Project - Consolidate open roadmapping, open development and open governance.
* Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
* News Channel - Continuous highlights of new products, current development and community activities.
* Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
* Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android and iOS.
* Community Developers - Attract the free software communities with paths to free mobility.
* Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers and operators.
* Handshake Network - Seed local outreach activities, especially in North America, Europe and Eastern Asia.
* Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

== Activities ==
Agreed activities in chronological order of delivery:

* 2010-09-21: First iteration of the Marketing plan completed (this page).
* 2010-10-21: [[Release_Engineering/Plans/1.1|Expected]] MeeGo 1.1 release.
* 2010-11-15/17: [[MeeGo Conference 2010]].

We need to sync this better with the Community Office list of tasks, but now it's useful to see all the marketing related activities in one place, next to the goals and strategy.

=== Proposals ===
List your proposed marketing activities, including a link to the full proposal:

* Have some MAPS 2011 [[http://wiki.meego.com/MAPS2011]]
* MeeGo stickers. To be massively distributed through the MeeGo Conference. A system to order them online as well?--[[User:Qgil|Qgil]] 20:55, 7 September 2010 (UTC)
* [[Community Office/Marketing/Local MeeGo Networks|Local MeeGo Networks]] in 4 continents organizing monthly meetings.--[[User:Qgil|Qgil]] 23:09, 2 September 2010 (UTC)
* Latest deadline for a [http://wiki.meego.com/Meegons#Automation MeeGo Avatar Generator] at meego.com.
* Plan for a MeeGo Store.--[[User:Qgil|Qgil]] 00:19, 9 September 2010 (UTC)
* [[Community Office/Marketing/MeeGo Events Box|MeeGo Events Box]] (see [http://live.gnome.org/GnomeEventsBox GNOME Events Box]).--[[User:Qgil|Qgil]] 22:21, 13 September 2010 (UTC)
* Seed local MeeGo networks and activities anywhere.--[[User:Qgil|Qgil]] 23:05, 2 September 2010 (UTC)
* ''Mobile-ize'' the traditional Linux and open source communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Stress the differences and strengths vs Android, Symbian, Windows.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Incentivate the participation in roadmapping, development and testing.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get a wide support of ARM related stakeholders.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get Nokia and Intel competitors involved.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote openness and transparency in the project and software development.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Contribute and be part of The Linux Foundation marketing and brand.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote Local MeeGo Networks anywhere.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Strive for participation and collaboration in Linux, free software and mobile development events.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Consolidate prestigious conferences in America, Asia and Europe.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Drive the production of ''vanilla'' marketing materials customizable by companies and communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote MeeGo branding and references to the MeeGo project in MeeGo based products.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* More open, collaborative and powerful than Android as a mobile platform --[[User:Dneary|Dneary]] 12:22, 13 September 2010 (UTC)
* National MeeGo Summits for Local Networks.--[[User:Kyber|Kyber]] 03:16, 13 September 2010 (UTC) [[Community Office/Marketing/National MeeGo Summits| Draft here]]
* Community-originated slogans. I have a couple: --[[User:Texrat|Texrat]] 03:43, 14 September 2010 (UTC)
** "unboxing open source!"
** "do you MeeGo?"
* Cooperation with Symbian to maximize crosspollination of Qt / Web Runtime apps and developers.--[[User:Qgil|Qgil]] 10:11, 14 September 2010 (UTC)
* Co-branding guidelines for MeeGo vendors and stakeholders.--[[User:Qgil|Qgil]] 23:52, 16 September 2010 (UTC)
* Highlight MeeGo products and industry support.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* Collaboration with companies preparing MeeGo announcements - requires minimal confidentiality.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* MeeGo News team making sure the good and fresh info makes it regularly at meego.com.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* [[Common_Calendar|Proposal for a common calendar on meego.com]]. Important to orient all event schedules using one master calendar. --[[User:Texrat|Texrat]] 20:56, 21 September 2010 (UTC) (originally proposed for maemo.org; Andrea Grandi renewed interest for MeeGo)
* Versus Android: progress & contributions to MeeGo end up boosting Linux ecosystem throughout the stack, while Android only uses the Linux kernel; Android is a "black hole" where progress & contributions only end up helping Android. If Android turns up to be a dead end (for a given vendor/device manufacturer), all the resources put to related development have gone to waste (see [http://www.tbray.org/ongoing/When/200x/2003/07/12/WebsThePlace Sharecropping]) --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Versus Ubuntu: Qt has a strategic role in MeeGo, while Ubuntu builds on Gtk+. This makes MeeGo easier to approach for most developers (with experience in C++, Java, C#). Qt is also much better funded than Gtk+, and is moving forward with faster pace. --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Your proposal here.

== Teams & roles ==
We are bootstrapping this team and also collecting the related ad-hoc roles and initiatives we have around. Hoping to have a first structure in place by September 21.

Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]

=== meego.com content ===
Homepage, announcements, background info, media kit.

* Coordination: [http://meego.com/users/qgil Quim Gil] coordinates.
* Technical writing support: [http://meego.com/users/noel Noel Arnold].
* Webmaster support: [http://meego.com/users/mshaver Mike Shaver].
* See the content owners at [[Web_infrastructure/Meego.com#Team]].

[[Web_infrastructure/Meego.com#Get_involved|Get involved]].

=== Promotion ===
Merchandising, grassroots [[campaigns]], open source advocacy.

Team to be defined.

Propose activities in the meego-community mailing list and list them above. This is currently the best way to get involved.

=== Events ===
Sponsoring events, supporting speakers and more.

There is an [[Events]] page and we need to define the thin and permeable boundary between the organization of MeeGo events and marketing activities in events.

Team to be defined.

Get involved promoting the MeeGo conference and proposing [[events]] where the MeeGo project should have a presence. You can also propose MeeGo marketing activities in events.

Marketing

2010-09-28T16:55:09Z

Randy: /* Proposals */

The MeeGo Project Marketing and Promotion is organized within the [[Community Office]].

== Marketing goals ==

* Strongest OS candidate for any mobile device vendor.
* Praised platform for mobile application development.
* Neutral project developed openly by multiple stakeholders.
* Worldwide community of individuals, non-profits and companies.
* Great help to marketing activities of MeeGo stakeholders.

== Target audiences ==

* Device and OS vendors.
* Application developers and ISVs.
* Platform and community contributors.
* Media.

== Strategy ==

* In a Nutshell - Provide the information needed by device and OS vendors to choose MeeGo.
* Open Project - Consolidate open roadmapping, open development and open governance.
* Industry Support - Engage other companies, especially chipset vendors and handset manufacturers.
* News Channel - Continuous highlights of new products, current development and community activities.
* Developer Reference - Provide vendor agnostic developer documentation across UX verticals.
* Commercial Developers - Attract developers and content providers with compatibility/portability paths with Symbian, Android and iOS.
* Community Developers - Attract the free software communities with paths to free mobility.
* Publish & Sell - Offer the tools and channels to publish apps and content across architectures, manufacturers and operators.
* Handshake Network - Seed local outreach activities, especially in North America, Europe and Eastern Asia.
* Your MeeGo - Help organizations using and producing MeeGo materials and project resources.

== Activities ==
Agreed activities in chronological order of delivery:

* 2010-09-21: First iteration of the Marketing plan completed (this page).
* 2010-10-21: [[Release_Engineering/Plans/1.1|Expected]] MeeGo 1.1 release.
* 2010-11-15/17: [[MeeGo Conference 2010]].

We need to sync this better with the Community Office list of tasks, but now it's useful to see all the marketing related activities in one place, next to the goals and strategy.

=== Proposals ===
List your proposed marketing activities, including a link to the full proposal:

* Have some MAPS 2011
* MeeGo stickers. To be massively distributed through the MeeGo Conference. A system to order them online as well?--[[User:Qgil|Qgil]] 20:55, 7 September 2010 (UTC)
* [[Community Office/Marketing/Local MeeGo Networks|Local MeeGo Networks]] in 4 continents organizing monthly meetings.--[[User:Qgil|Qgil]] 23:09, 2 September 2010 (UTC)
* Latest deadline for a [http://wiki.meego.com/Meegons#Automation MeeGo Avatar Generator] at meego.com.
* Plan for a MeeGo Store.--[[User:Qgil|Qgil]] 00:19, 9 September 2010 (UTC)
* [[Community Office/Marketing/MeeGo Events Box|MeeGo Events Box]] (see [http://live.gnome.org/GnomeEventsBox GNOME Events Box]).--[[User:Qgil|Qgil]] 22:21, 13 September 2010 (UTC)
* Seed local MeeGo networks and activities anywhere.--[[User:Qgil|Qgil]] 23:05, 2 September 2010 (UTC)
* ''Mobile-ize'' the traditional Linux and open source communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Stress the differences and strengths vs Android, Symbian, Windows.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Incentivate the participation in roadmapping, development and testing.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get a wide support of ARM related stakeholders.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Get Nokia and Intel competitors involved.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote openness and transparency in the project and software development.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Contribute and be part of The Linux Foundation marketing and brand.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote Local MeeGo Networks anywhere.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Strive for participation and collaboration in Linux, free software and mobile development events.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Consolidate prestigious conferences in America, Asia and Europe.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Drive the production of ''vanilla'' marketing materials customizable by companies and communities.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* Promote MeeGo branding and references to the MeeGo project in MeeGo based products.--[[User:Qgil|Qgil]] 05:25, 12 September 2010 (UTC)
* More open, collaborative and powerful than Android as a mobile platform --[[User:Dneary|Dneary]] 12:22, 13 September 2010 (UTC)
* National MeeGo Summits for Local Networks.--[[User:Kyber|Kyber]] 03:16, 13 September 2010 (UTC) [[Community Office/Marketing/National MeeGo Summits| Draft here]]
* Community-originated slogans. I have a couple: --[[User:Texrat|Texrat]] 03:43, 14 September 2010 (UTC)
** "unboxing open source!"
** "do you MeeGo?"
* Cooperation with Symbian to maximize crosspollination of Qt / Web Runtime apps and developers.--[[User:Qgil|Qgil]] 10:11, 14 September 2010 (UTC)
* Co-branding guidelines for MeeGo vendors and stakeholders.--[[User:Qgil|Qgil]] 23:52, 16 September 2010 (UTC)
* Highlight MeeGo products and industry support.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* Collaboration with companies preparing MeeGo announcements - requires minimal confidentiality.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* MeeGo News team making sure the good and fresh info makes it regularly at meego.com.--[[User:Qgil|Qgil]] 16:08, 17 September 2010 (UTC)
* [[Common_Calendar|Proposal for a common calendar on meego.com]]. Important to orient all event schedules using one master calendar. --[[User:Texrat|Texrat]] 20:56, 21 September 2010 (UTC) (originally proposed for maemo.org; Andrea Grandi renewed interest for MeeGo)
* Versus Android: progress & contributions to MeeGo end up boosting Linux ecosystem throughout the stack, while Android only uses the Linux kernel; Android is a "black hole" where progress & contributions only end up helping Android. If Android turns up to be a dead end (for a given vendor/device manufacturer), all the resources put to related development have gone to waste (see [http://www.tbray.org/ongoing/When/200x/2003/07/12/WebsThePlace Sharecropping]) --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Versus Ubuntu: Qt has a strategic role in MeeGo, while Ubuntu builds on Gtk+. This makes MeeGo easier to approach for most developers (with experience in C++, Java, C#). Qt is also much better funded than Gtk+, and is moving forward with faster pace. --[[User:Vivainio|Vivainio]] 12:30, 25 September 2010 (UTC)
* Your proposal here.

== Teams & roles ==
We are bootstrapping this team and also collecting the related ad-hoc roles and initiatives we have around. Hoping to have a first structure in place by September 21.

Coordination and filling gaps: [http://meego.com/users/qgil Quim Gil]

=== meego.com content ===
Homepage, announcements, background info, media kit.

* Coordination: [http://meego.com/users/qgil Quim Gil] coordinates.
* Technical writing support: [http://meego.com/users/noel Noel Arnold].
* Webmaster support: [http://meego.com/users/mshaver Mike Shaver].
* See the content owners at [[Web_infrastructure/Meego.com#Team]].

[[Web_infrastructure/Meego.com#Get_involved|Get involved]].

=== Promotion ===
Merchandising, grassroots [[campaigns]], open source advocacy.

Team to be defined.

Propose activities in the meego-community mailing list and list them above. This is currently the best way to get involved.

=== Events ===
Sponsoring events, supporting speakers and more.

There is an [[Events]] page and we need to define the thin and permeable boundary between the organization of MeeGo events and marketing activities in events.

Team to be defined.

Get involved promoting the MeeGo conference and proposing [[events]] where the MeeGo project should have a presence. You can also propose MeeGo marketing activities in events.